The artist behind Woodpop is Emma Wood, standard bearer for modern marquetry and paragon of nominative determinism.
Emma's career path did not necessarily take the most direct route - veering between Mexico City and London, working in the Music Industry, various nightclubs and the world’s premiere drag cabaret club! During this time she satisfied her creative ambitions by designing and making bespoke products for private commissions. It wasn’t too long before her punchy, pop-art designs started garnering significant media attention at which point she decided to make Woodpop her sole focus.
As Woodpop developed, Emma went on to concentrate mainly on surface design, employing various techniques, such as laser-cut inlaid laminate and different paint and stencil effects to re-purpose pieces of mid-century furniture (click here for examples). Although it satisfied her love of colour and fairly irreverent artistic aesthetic - it was not a natural fit for her as she did not enjoy working with plastics. So after a few brain-storming sessions with her cabinet-making friends - she went out and bought a sample pack of wood veneer, a scalpel, a book on marquetry and locked herself in the workshop. Straight away she knew that she had found her metier, and went on to explore the art-form as she experimented with its application, taking the artistic discipline to its limits. She gets her kicks from the incongruous juxtaposition of this classic art-form with non-traditional subject matter and the application of it on to surfaces previously considered impossible.
Which is where the surfboard comes in! Having only ever seen marquetry applied to surfboard-shaped slabs of timber she started obsessing about whether it was possible to apply it to a fully-functioning surfboard; and this quickly became her quest! Inevitably there were initial setbacks - the main one being that wooden surfboards are extremely expensive to make, and their shape is made up of complex curves having a surface that is both convex and concave at once, which does not lend itself to marquetry. But she was smitten and so on the back of a major residential commission in London’s East End - she piled her money and resources into various experiments and trials about how it could be done, being as there are no precedents!
3 years, several bespoke surfboards, a Rolls Royce project and a Hollywood commission later and the Woodpop Surfboard is well and truly on the map.
Emma’s workshop is in the Black Mountains, Wales where you will find her, scalpel in hand, and when she’s not in Wales - you will find her in Mexico - a country on which she draws a huge amount of inspiration and consequently the place where she does most of her design work.
Emma is interested in music, surfing, Pop Art, colour and geometry. And Mexican wrestling, of course..