The artist behind Woodpop is Emma Wood.
Emma does most of her design-work in Mexico - a country on which she draws a huge amount of inspiration, before heading back to rural South Wales where she employs the traditional craft of marquetry to create stand-out art pieces, panels and furniture.
With both parents in the antiques trade, Wood grew up in a world of furniture auctions, French polishing, antique fairs and Briwax so a career as a marquetry artist was hardly a leap into the unknown. Her career path however didn't necessarily take the most direct route veering from several years living in Mexico City then back to London to Madame Jojo's before starting out in the Music Industry; first in the A&R Dept of EMI then setting up her own Producer Management Company. During this time she started producing promotional items for the artists and statement pieces for various record company offices. Her punchy, pop-art designs caught the attention of both the trade and national press, commissions flooded in, the music industry was ditched and Woodpop was born.
As Woodpop developed, Emma went on to concentrate mainly on surface design, employing various techniques, such as laser-cut laminate and different paint and stencil effects to update and re-invent pieces of mid-century furniture (click here for examples). It was also during this time that Emma started experimenting with the traditional craft of marquetry. The enjoyment of working with natural materials and the detailed nature of the craft really appealed and this traditional art-form became the focus of Woodpop.
Wood is interested in music, pop art, colour and geometry, oh and Mexican wrestling of course.